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Sepehr AsadianSA
Open to opportunities

Sepehr Asadian

@sepehrasadian

I grow e-commerce and marketplace revenue through funnel analytics, experimentation, and hands-on UX.

Iran
Message

I've grown marketplace sales 24% at KhodroPay and revenue 12% at Ghabsino by launching booking, corporate-payment, and batch bill-processing experiences. At Hamrah Academy, I increased paid subscriptions by about 20% through quizzes, progress tracking, AI-powered voice summaries, and funnel-led product improvements.

I've also digitized 15+ operational workflows for Modiran Khodro, led e-commerce and CRM initiatives for client engagements, and co-founded Famogi and Dot B Company. I bring computer engineering, data science, SQL, experimentation, Figma, and product delivery together to build measurable transactional products.

Experience

Work history, roles, and key accomplishments

PI
Current

Product Manager

Pardazesh Asan Iyan

Oct 2025 - Present (10 months)

Grew KhodroPay sales 24% in 6 months (~11.6B IRR) by launching a Services & Reservation booking journey, prioritized through funnel analysis and validated with checkout A/B tests. Grew Ghabsino revenue 12% in 7 months by landing 10+ enterprise clients on a new corporate payment wizard and batch bill-processing flow.

DC
Current

Co-founder & Design Lead

Dot B Company

Apr 2022 - Present (4 years 4 months)

Pivoted into a community-building platform now live in Armenia (~100 active users, 250+ communities in pilot); contributed ~10% revenue growth for partner BIN ARZ via a joint crypto-product offering.

FA
Current

Co-founder

Famogi

Jan 2022 - Present (4 years 7 months)

Co-founded a party and rave fashion brand; personally designed and built the e-commerce site in Webflow plus a repeatable SEO/content workflow.

MC

Product Manager

Modiran Khodro (Chery)

Apr 2025 - Sep 2025 (5 months)

Cut cross-department process delays ~20% and manual administrative workload ~35% by digitizing 15+ operational workflows on a BPMS platform. Reduced process errors and missing approvals ~25% with a staged production-line management system supporting 150K+ vehicles.

HM

Product Manager

Hamrah Aval (MCI)

Jun 2024 - Mar 2025 (9 months)

Increased paid subscriptions ~20% and active logins ~15% by shipping quizzes, progress tracking, and AI-powered voice summaries, identified through funnel and cohort analysis. Improved course completion ~12% by redesigning the discovery → enrollment → learning journey, validated with A/B tests.

CE

Product Manager

Concurrent Client Engagements

Mar 2023 - Sep 2024 (1 year 6 months)

Raised CRM adoption from 45% to 70% (Niku) by translating stakeholder interviews into structured requirements, user stories, and UML diagrams. Led a team of 6 shipping 12+ core user flows for a virtual-booth events platform (Appexo), including a visitor-prediction model reaching ~75% accuracy.

Education

Degrees, certifications, and relevant coursework

Iran University of Science and Technology logoIT

Iran University of Science and Technology

Bachelor of Science, Computer Engineering

Pursued a Bachelor of Science in Computer Engineering, graduating in 2025.

Tech stack

Software and tools used professionally

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