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segun aluko

@segunaluko

Senior Art Director at M778ng, repositioned Mandilas as a modern engineering solutions brand through its 75th Anniversary campaign.

Nigeria

Message

At M778ng, I directed the Mandilas 75th Anniversary campaign, repositioning the legacy mobility brand as a modern engineering solutions brand and strengthening national brand perception. I also delivered integrated campaigns across digital, outdoor, print, and experiential channels.

At Pulsar Limited, I directed campaigns for Shell and NNPC, including Shell Annual Briefing Notes and 75 Years of Shell/SNEPCo. My campaign work increased engagement by up to 127% through storytelling and digital activation strategies.

Earlier at Pulsar Limited, I introduced animated content and UX-driven designs that increased online engagement by 30%. My background also includes creative consulting, visual arts, product design, and desktop publishing.

Experience

Work history, roles, and key accomplishments

Current

Senior Art Director

Current

M778ng

Apr 2023 - Present (3 years 6 months)

Lead creative strategy and campaign execution across brand, marketing, and digital platforms for corporate and consumer brands. Directed the Mandilas 75th Anniversary campaign and delivered integrated 360° campaigns across digital, outdoor, print, and experiential channels.

Creative Direction Brand Strategy Integrated Campaigns Digital Marketing Team Leadership Adobe Creative Suite Figma Canva Affinity

Creative Manager

Pulsar Limited

Jan 2018 - Dec 2023 (5 years 11 months)

Led creative strategy and campaign execution for major multinational brands and national initiatives. Directed campaigns for Shell and NNPC, and increased campaign engagement by up to 127% through innovative storytelling and digital activation strategies.

Creative Strategy Campaign Management Brand Campaigns Digital Activations Storytelling TV Print Experiential Marketing

Deputy Creative Manager

Pulsar Limited

Apr 2013 - Dec 2017 (4 years 8 months)

Introduced digital-first campaign innovations including animated content and UX-driven designs, increasing online engagement by 30%. Streamlined creative workflows and mentored junior designers, improving team productivity and campaign efficiency.

Digital Innovation Animated Video UX Design Workflow Optimization Mentorship Campaign Delivery