On self-initiated products, I turned Elovia from a one-page Figma concept into a live 12-page Webflow store, with a brand, design system, and 39 interactions. I also reviewed the build as a shopping experience, replacing dead Search and Bag icons with working ones and simplifying the offer and shipping threshold.
For Orbit, I reframed a shopping, chat, and updates concept around one testable hypothesis: sharing a practical item, like a shopping list, directly into a chat. I designed for changed minds, mistakes, and failures across 441 linked states, with 1,736 links checked and none broken.
At SIA V.A. MARKS, I was the sole designer of a 58-screen crypto casino and sportsbook MVP, and designed ArchiveTogether’s 30-page website around clearer service choices and resilient contact journeys. My process starts with the problem, the people it’s for, and what needs validation; I also bring research and testing into projects such as my Zomato Tiffin concept.
