Sara Oliveira

Leading the product's design system from the ground up while the product was already live. I built it alongside ongoing feature work and prioritized as I went.
Set up the system's architecture, governance, design tokens (primitive to semantic), component documentation and developer handoff.
Leading accessibility initiatives, building WCAG standards into components and workflows from the start.
Des

Worked as Web design consulting at NOVAMEDIA..

Worked as Senior Product Designer at Toptal.

Leading product design for a B2B SaaS platform, collaborating closely with product, engineering, and leadership teams in a fully remote environment.

Key contributions:
Owned end-to-end design for core B2B workflows, including booking, event management, and internal tooling — from discovery and workshops to high-fidelity execution.

Redesigned and simplified complex, multi-step flows, reducing fri

App templates creation and maintenance: Led the process of creating customizable app templates within the product, making these templates popular among customers. Ensured seamless performance and ongoing updates with requested features.

Marketing product site: Created and maintained existing pages on the product site, adhering to brand and product goals. This led to an increase in the number of

Feature updates: UI/UX enhancements for page sections driven by customer feedback or business requirements, resulting in heightened user engagement.

Promotional materials: Marketing collateral for events and tournaments.

Multiple web design projects: Unique web designs creations, tailored to diverse industries. Conducting in-depth research on each business sector, audience metrics, and design trends to ensure effective and engaging design solutions.

Branding projects: Crafting logos and brand assets across diverse industries.