Open to opportunities

Sara Fernández

@sarafernndez

Graphic designer at Storio Group who designed personalized photobook products for Christmas, Weddings, Newborns, and Travel.

Spain

Message

At Storio Group, I supported the migration and unification of photographic products after a merger, helping maintain continuity and go-to-market across 12 international markets. I designed personalized products for Christmas, Weddings, Newborns, and Travel, and adapted designs for the Spanish market.

At Hofmann Spain, I designed and integrated assets for the digital album software and its desktop interfaces, and contributed to user-flow development for desktop and mobile applications. I also led product photography for Digital and B2B, and created visual content and print-ready artwork through my freelance work.

Experience

Work history, roles, and key accomplishments

Graphic Production & Artwork Specialist

Storio Group

Jan 2023 - Jan 2025 (2 years)

Played a key role in the migration and unification of photographic products following a merger, ensuring continuity and go-to-market across 12 international markets. Designed and implemented new personalised products for Christmas, Weddings, Newborns and Travel, expanding the catalogue and contributing to revenue and customer loyalty.

Photo Book Design Graphic Production Art Product Photography Editorial layout Colour Management Visual Content Trend Research Agile Jira

Freelance Graphic Designer, Photographer & Illustrator

Independent Studio

Jan 2003 - Jan 2023 (20 years)

Delivered end-to-end corporate identity, business stationery, card, invitation and applied illustration projects. Produced product photography and colour retouching for end clients and stationery materials, and prepared print-ready artwork including bleed settings, spot colours (Pantone) and final files for professional printing.

Graphic Design Photography Illustration Corporate Identity Stationery Print Production Pantone Retouching

Graphic Designer | Photography, Illustration & Layout

Hofmann Spain

Jan 2001 - Jan 2023 (22 years)

Designed, managed and integrated internal assets of the Hofmann digital album software and its desktop application interfaces. Contributed to research, definition and development of user flows for desktop (.NET) and mobile (iOS) applications, and coordinated the team involved in developing Hofmann Personalised Storybooks.