At Forrester, I advise executive clients on strategic planning, turning market intelligence about consumer and B2B technology adoption into recommendations through custom analyses and presentations. I developed AI consumer personas for client strategy, and they were adapted for executive presentations, an internal model, and Forrester publications.
At USGBC California, I synthesize municipal survey data to identify barriers to Building Performance Standards implementation and help design stakeholder engagement initiatives. For my Measure ULA Equity Evaluation project with United to House LA, I mapped funded projects against redlining, displacement risk, and poverty data, and delivered a published web map.
