Sandesh Niroula

I'm a self taught SEO and GEO/AEO Strategist with 4+ years of experience across the full SEO stack. My background moved from technical content writing into full scope strategy, and I now work comfortably across every layer of organic search.

On the technical side, I audit crawlability, indexation, Core Web Vitals, canonical and redirect issues, and JavaScript rendering problems, then translate findings into fixes I validate directly through Search Console. On the content and on page side, I build keyword research into search intent mapping, structure content through pillar and cluster architecture, and apply EEAT principles to metadata and copy so it earns both rankings and trust.

Off page, I focus on competitor backlink gap analysis, Digital PR outreach, and genuine participation in relevant Reddit and Quora communities, rather than low quality link building shortcuts. On the emerging side of search, I build FAQPage and Product schema, answer first content structures, and entity optimization aimed at earning visibility in Google AI Overviews, ChatGPT, and Perplexity, alongside traditional rankings.

Across all of this, I lean on GSC, GA4, and Ahrefs data to prioritize what actually moves the needle, rather than chasing vanity metrics.

Outside direct project work, I follow semantic SEO practitioners like Koray Tuğberk Gübür and stay active in SEO focused communities, both to sharpen my own thinking and to stay ahead of how AI driven search keeps reshaping the field.