Sally Ibrahim
@sallyibrahim
Event Manager and data-analytics specialist building real-time dashboards for MEA pharmaceutical education.
EgyptWhat I'm looking for
I’m an MEA Event Manager with strong expertise in data analysis and dashboard development, supporting professional education for local and multinational pharmaceutical and medical device teams. I oversee end-to-end event execution—logistics, vendor coordination, approvals, and budget management—while using internal systems like Cvent and HCC to keep delivery compliant and well-documented.
In my current role, I built an end-to-end Smartsheet data solution to capture event and attendee details and attached key documents (agendas, announcements, logistics) to each event. I also integrated Smartsheet event data with procurement system reports to create a comprehensive view of professional education spend, then developed interactive Power BI dashboards for real-time tracking of events, HCP training, and financial performance—achieving 100% alignment of spend with budget in 2025 for the first time and reducing manual reporting through automated collection, reconciliation, and dashboard workflows. I’m currently pursuing a Data Analysis Diploma to further strengthen my analytical and technical capabilities.
Experience
Work history, roles, and key accomplishments
Oversee and execute professional education events across the MEA region, managing event requests, logistics, and approvals through internal systems (Cvent and HCC). Developed an end-to-end Smartsheet data solution and built interactive Power BI dashboards for real-time event tracking and financial performance, reducing manual reporting effort.
Managed marketing and medical events including speaker tours, congresses, and advisory boards, coordinating logistics and vendor contracting. Created a live Smartsheet dashboard for event analytics and handled event-related purchase orders and payments through SAP.
Supported high-profile international conferences by managing speaker logistics (hotel, flights, ground transportation) and handling accreditation processes. Coordinated conference permits through DTCM and e-ticketing systems and provided on-site support for speakers and VIP guests.
Provided administrative support to the medical team by documenting meeting minutes and ensuring follow-ups on action points. Managed event logistics for speaker tours, meetings, advisory boards, and launch events, and processed SAP transactions for purchase orders and vendor payments using the internal e-meeting system for approvals.
Senior Marketing Admin
Orchidia Pharmaceutical Industries
Jun 2015 - Feb 2019 (3 years 8 months)
Executed promotional events, international conferences, cycle meetings, and product launches, managing logistics such as venue selection, travel, catering, and audiovisual setup. Handled budget approvals, purchase requests, vendor negotiations, and maintained inventory records for promotional materials.
Education
Degrees, certifications, and relevant coursework
Arab Academy for Science, Technology & Maritime Transport
Data Analysis Diploma, Data Analysis
Currently pursuing a Data Analysis Diploma to further enhance analytical and technical capabilities.
Ain Shams University
Bachelor of Languages (German), German
Completed a Bachelor of Languages with a focus on German through the Faculty of Al Alsun at Ain Shams University.
Tech stack
Software and tools used professionally
Availability
Location
EgyptAuthorized to work in
Job categories
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