saksham shail

I’m a product-focused Senior Business Analyst with nearly 3 years of experience driving improvements across 15+ digital products using experimentation and user behavior insights. I turn user friction into prioritized product actions, lifting engagement by 20%, targeting accuracy by 25%, and increasing consent acceptance by 40%+.

At Accenture, I drive backlog prioritization and feature delivery by translating user insights into actionable product improvements. I’ve led onboarding conversion gains of 18%, created KPI frameworks for faster decisions across 15+ products, and powered 10+ A/B experiments to reduce rollout risk. I also standardized event tracking and tagging conventions to cut data inconsistencies by 20–25% while partnering closely with engineering during sprint planning and backlog grooming.

Previously, I optimized consent UX and preference flows to grow consent acceptance by 40%+ and redesigned consent architecture with legal and engineering for 66% to 88% compliance in one month. I standardized consent logic across 240 websites with OneTrust and resolved 50+ tracking gaps to reduce data blind spots by 25%, enabling reliable experimentation and personalization. Through a Product Management Fellowship side project, I built Kardikha from problem discovery to MVP validation—using RICE, defining a north-star metric, and iterating based on user feedback.