Open to opportunities

Sai Deepika

@saideepika1

Message

I execute and optimize paid social campaigns across Meta, YouTube, and TikTok.

India

Message

What I'm looking for

I'm looking to grow in digital advertising and campaign operations, contributing to paid social campaign execution, optimization, quality assurance, and cross-functional media workflows.

At MediaMint, I support paid social campaigns for entertainment and OTT promotions across Meta, YouTube, and TikTok.

I manage campaign setup, audience targeting, budget allocation, scheduling, creative trafficking, and pre-launch quality checks for video assets, thumbnails, subtitles, metadata, and landing destinations. I work with objectives including reach, video views, engagement, traffic, and conversions.

I monitor CTR, CPC, CPM, CPV, reach, impressions, video completion rate, and engagement rate to support campaign optimization. I also conduct A/B testing across creatives, copy, audience segments, and placements.

I bring hands-on experience managing 200+ digital assets per month with 99% accuracy, strong SLA adherence, and a focus on platform compliance and reliable campaign execution.

Experience

Work history, roles, and key accomplishments

Current

Ad Operations Associate

Current

MediaMint

Jul 2024 - Present (2 years 2 months)

Supported paid social campaign execution across Meta, YouTube, and TikTok for entertainment and OTT content promotions. Managed campaign setup, audience targeting, budget allocation, ad scheduling, and creative trafficking, and performed quality assurance checks on ad creatives and assets.