At MDLBEAST, I lead end-to-end design for NOFOMO, a ticketing platform serving 5M+ people across MENA. I also worked on its staff scanning app and a partner dashboard used by 15 event organizers.
I reworked ticket transfers and introduced resale, lifting transfers 20%, cutting support cases 30%, and growing repeat attendees 11%. I prototype new flows as working code with Claude Code before engineering handoff.
At EPAM, I built Etihad Airways’ design system with 1,849 components, designed and prototyped spare parts platforms for Toyota and Lexus KSA, shipped the global IQOS app for PMI, and delivered UI for Mouawad’s luxury jewelry website.
At BASMA, I owned frontend and UX across the consumer app, website, and telemedicine platform. I came to product design from frontend development, and I still spend much of my free time writing code, usually for apps I design and ship myself.
