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Maher Al AShi

@maheralashi

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Product Designer at TheGoProject who led enterprise SaaS and AI product design from discovery through launch.

Lebanon

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At TheGoProject, I led product design for enterprise web and mobile applications, taking work from discovery through launch. I shaped product strategy, researched user needs, and designed complex dashboards and workflows.

Since 2025, I’ve worked as a Product Design Consultant and Freelance Senior Product Designer, delivering AI-powered products for startups, enterprise clients, and founders. I translate AI outputs and complex workflows into intuitive experiences, including explainable AI interfaces that balance automation with human control.

Experience

Work history, roles, and key accomplishments

Lead UX/UI Designer | Senior Product Designer

TheGoProject

Jan 2020 - Dec 2025 (5 years 11 months)

Led end-to-end product design for enterprise SaaS and AI-powered products, defining product strategy and conducting UX research. Built scalable design systems and collaborated with cross-functional teams to deliver high-quality digital products.

Product Design UX Research Information Architecture Interaction Design Prototyping Design Systems Usability Testing Agile Stakeholder Management

Senior UX/UI Designer | Motion Designer

Apliman Technology

Jan 2018 - Dec 2020 (2 years 11 months)

Designed responsive web and mobile applications for enterprise clients, conducting UX research and usability evaluations. Created user journeys, wireframes, prototypes, and UI systems, and collaborated with engineering teams during implementation.

UX Design UI Design Interaction Design Motion Design Wireframing Prototyping User Research Usability Testing

Senior Graphic Designer | UX/UI Designer | Motion Designer | Videographer

MCloud Creative Agency

Jan 2016 - Dec 2018 (2 years 11 months)

Designed UX/UI for web, mobile, and Smart TV applications, conducting user research and usability testing. Developed visual identities and product interfaces, produced motion graphics, and mentored junior designers.

UX Design UI Design Motion Graphics User Research Usability Testing Visual Design Mentorship

Senior Graphic Designer | Motion Designer | Photographer | Videographer

Eastwood International School

Jan 2011 - Dec 2016 (5 years 11 months)

Managed creative direction across digital media, marketing campaigns, photography, and video production. Taught Adobe Photoshop and Illustrator to high school students.

Graphic Design Motion Graphics Photography Videography Photoshop Adobe Illustrator Teaching

Graphic Designer | Photographer

PSLab

Jan 2007 - Dec 2011 (4 years 11 months)

Designed print and digital marketing materials, conducted professional product photography, and assisted in 2D and 3D lighting product design. Maintained brand consistency across marketing assets.

Graphic Design Print Design Digital Marketing Product Photography Branding