Open to opportunities

Riya Gupta

@riyagupta5

Message

I grow digital-first brands through Instagram content, creators, and performance storytelling.

India

Message

What I'm looking for

I'm looking to grow digital-first brands through content strategy, creator partnerships, campaign execution, and performance-led storytelling.

At Cache Labs, I grew organic content performance from 488K to 8M+ views and increased engagement from 9.6K to 98K+ interactions through Instagram-first content, founder-led videos, and creator campaigns.

I'm currently leading visual communications at Morphogenesis, planning monthly content calendars and creating reels, stories, and brand storytelling assets. I coordinate end-to-end production with designers, photographers, and videographers while using reach, saves, engagement, and follower growth to improve performance.

I've also supported brand campaigns, ORM, marketing activations, website copy, and long-form content. I bring hands-on experience building creator partnerships, managing 100+ influencers, and reducing campaign spends by 30% through negotiation.

Experience

Work history, roles, and key accomplishments

Current

Executive – Visual Communications

Current

Morphogenesis

Feb 2026 - Present (7 months)

Lead Instagram-first content strategy to strengthen brand visibility and audience engagement. Plan monthly content calendars aligned with campaigns, launches, and business priorities.

Instagram Content Strategy Reels Short Form Content Brand storytelling Community Engagement Analytics

Social Media Manager

Cache Labs

Sep 2024 - Dec 2025 (1 year 3 months)

Owned end-to-end social media growth strategy across Instagram, LinkedIn, and Facebook. Produced reels, founder-led content, and high-performing short-form videos, growing organic views from 488K to 8M+ and engagement from 9.6K to 98K+.

Instagram LinkedIn Facebook Reels Short form Video Content Strategy Influencer Marketing Creator Partnerships Negotiation Campaign Management KPI Tracking Analytics

Marketing Intern

RattanIndia Enterprises Limited

Nov 2023 - Mar 2024 (4 months)

Supported brand campaigns, events, and cross-functional marketing initiatives. Managed ORM and strengthened online brand reputation, and worked with vendors for execution of marketing activations.

Brand Campaigns Event Management ORM Vendor Management Marketing Activations

Content Writing & Social Media Intern

Digi Vertex Pvt. Ltd.

Jul 2022 - Sep 2022 (2 months)

Curated content for Instagram and Facebook and planned monthly calendars. Authored blogs, website copy, and long-form content tailored to client needs.

Content Writing Instagram Facebook Blogging Copywriting