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Rayan Habib

@rayanhabib

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I build electronic sound worlds from South Asian musical traditions, archival audio, and digital production.

Pakistan

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What I'm looking for

I'm looking to create work at the intersection of South Asian musical traditions, psychological frameworks, archival audio, and digital production, building multicultural bridges through contemporary sound.

I build electronic and avant-garde sound environments from North Indian classical, folk, and Qawwali frameworks, using composition, synthesis, recording, mixing, and mastering to create multi-instrumental work.

In my independent practice, I use machine-learning stem separation and iZotope RX 11 to isolate, analyse, restore, and evolve historical regional recordings while preserving their acoustic and intellectual architecture.

I also lead creative strategy and digital content production at Have the H Factor, applying consumer psychology to positioning, audience targeting, and Meta Ads campaigns. My work spans creative direction, video editing, graphic design, digital distribution, and full release management.

Experience

Work history, roles, and key accomplishments

Current

Creative Director & Content Producer

Current

Have the H Factor

Mar 2025 - Present (1 year 6 months)

Lead creative strategy and digital content production for an international executive coaching and personal-growth company. Apply consumer psychology frameworks to content design, positioning, and audience targeting, and plan paid social campaigns (Meta Ads) to support content reach and growth.

Creative Strategy Content Production Consumer Psychology Audience Targeting Meta Ads Social Media Marketing

Current

Independent Sound Artist and Electronic Music Producer

Current

Self Employed

Jan 2016 - Present (10 years 8 months)

Self-directed practice in composition, synthesis, recording, mixing, and acoustic preservation. Uses machine-learning stem separation and iZotope RX 11 for archival audio processing and re-contextualizes South Asian musical frameworks within contemporary electronic and avant-garde sound environments.

Composition Arrangement Electronic Music Sound Design Audio Processing Synthesizers Keyboard Guitar Mixing Mastering Machine Learning IZotope RX Project Management

Creative Director

ETO Foods

Jan 2022 - Sep 2023 (1 year 8 months)

Led brand-building and market research initiatives alongside university studies. Applied psychological principles to improve content performance and algorithmic reach, and produced graphic design and video editing assets for the brand's social channels.

Brand Building Market Research Psychology Content Performance Graphic Design Video Editing Social Media