Open to opportunities

Rati Madhwal

@ratimadhwal

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Product-focused UI/UX designer delivering research-driven digital experiences.

India

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What I'm looking for

I seek product-focused roles where I can lead research-driven design, collaborate cross-functionally, grow in product impact, and work in an iterative, user-centered culture.

I am a UI/UX designer with hands-on experience leading end-to-end design for SaaS and healthcare products, from user research to high-fidelity prototypes and developer handoff. I prioritize evidence-based decisions, having run competitive analyses and user interviews to validate core features and workflows.

My work includes launching a product website that generated over 10,000 visits in a quarter, shipping private beta experiences in cross-functional teams, and redesigning critical mobile and web flows for improved usability. I have built responsive prototypes, maintained design systems, and communicated design rationale effectively to stakeholders.

I bring strong research skills, proficiency in Figma and front-end basics (HTML/CSS), experience with Agile collaboration tools like JIRA and Miro, and a Google UX Design Certification. I am motivated to create accessible, user-centered products that drive engagement and measurable outcomes.

Experience

Work history, roles, and key accomplishments

User Experience Designer

Vyaasa

May 2025 - Sep 2025 (4 months)

Led end-to-end UX design for an AI writing SaaS web app, conducting competitive analysis (28 competitors) and user interviews (8 participants), and launched a website that drove 10k+ visits in Q3 post-launch.

UX Research Prototyping Design Systems Competitive Analysis Figma Responsive Design

UI/UX Design Intern

Oni

Jan 2025 - Apr 2025 (3 months)

Redesigned the Healthy Baby Routine section of an AI-powered healthcare app, delivering wireframes, high-fidelity designs and prototypes and incorporating stakeholder feedback into final deliverables.

Wireframing Prototyping High Fidelity Designs Usability Testing Figma Responsive Design

Content Writer

Freelance

Jan 2022 - Dec 2024 (2 years 11 months)

Produced research-driven academic, creative, and audience-targeted blog articles for multiple clients between 2022 and 2024, delivering well-researched content on schedule.