Rati Madhwal
@ratimadhwal
Product-focused UI/UX designer delivering research-driven digital experiences.
IndiaWhat I'm looking for
I am a UI/UX designer with hands-on experience leading end-to-end design for SaaS and healthcare products, from user research to high-fidelity prototypes and developer handoff. I prioritize evidence-based decisions, having run competitive analyses and user interviews to validate core features and workflows.
My work includes launching a product website that generated over 10,000 visits in a quarter, shipping private beta experiences in cross-functional teams, and redesigning critical mobile and web flows for improved usability. I have built responsive prototypes, maintained design systems, and communicated design rationale effectively to stakeholders.
I bring strong research skills, proficiency in Figma and front-end basics (HTML/CSS), experience with Agile collaboration tools like JIRA and Miro, and a Google UX Design Certification. I am motivated to create accessible, user-centered products that drive engagement and measurable outcomes.
Experience
Work history, roles, and key accomplishments
User Experience Designer
Vyaasa
May 2025 - Sep 2025 (4 months)
Led end-to-end UX design for an AI writing SaaS web app, conducting competitive analysis (28 competitors) and user interviews (8 participants), and launched a website that drove 10k+ visits in Q3 post-launch.
UI/UX Design Intern
Oni
Jan 2025 - Apr 2025 (3 months)
Redesigned the Healthy Baby Routine section of an AI-powered healthcare app, delivering wireframes, high-fidelity designs and prototypes and incorporating stakeholder feedback into final deliverables.
Content Writer
Freelance
Jan 2022 - Dec 2024 (2 years 11 months)
Produced research-driven academic, creative, and audience-targeted blog articles for multiple clients between 2022 and 2024, delivering well-researched content on schedule.
Education
Degrees, certifications, and relevant coursework
Uttaranchal University
Bachelor of Arts (Honours), Psychology
2019 - 2022
Grade: 9.0 CGPA
Activities and societies: President of the university's Creative Department
Completed a Bachelor of Arts (Honours) in Psychology with a 9.0 CGPA and served as President of the university's Creative Department.
Availability
Location
IndiaAuthorized to work in
Job categories
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