As a freelance Brand and Graphic Designer, I delivered Bear Fruit’s brand guidelines, marketing project assets, and icon set, taking the work from concept through final files. I also manage The Ismaili Germany’s Instagram page, editing videos and producing posts aligned with its visual identity.
At HRlab GmbH, I produced more than 30 on-brand assets per quarter, helping cut external agency spend by 20%. I created motion graphics and typography animation that lifted user onboarding completion by 15%.
At Unikrew E-Learning & Production, I strengthened brand consistency across more than 20 client brands and introduced visual guidelines across 10+ accounts. I also delivered print-ready files that reduced revision cycles by 30%.
Earlier, at 11th Agency, I maintained channel-specific style guides across web, social, print, and video while leading a team of designers. I bring 10+ years of design experience in Germany and Pakistan, supported by an MSc in Digital Marketing.
