Rafael Baptista
@rafaelbaptista1
Frontend Software Engineer at AugeBeauty, launched its first direct-to-consumer storefront and streamlined Adyen fraud-rule creation.
BrazilWhat I'm looking for
At AugeBeauty, I launched the brand’s first direct-to-consumer online sales channel, establishing its digital storefront with WordPress and Shopify. I customized responsive WordPress templates and connected product, order, payment, promotion, and lead-generation workflows.
At Adyen, I developed frontend solutions for risk and fraud prevention products and led a Rule Builder project that reduced rule creation from approximately 10 minutes to less than 2 minutes. I also contributed to modernization with Vue.js, TypeScript, and Pinia, and led onboarding for 15+ frontend engineers across international teams.
Experience
Work history, roles, and key accomplishments
Frontend Software Engineer
AugeBeauty
Jan 2026 - Present (10 months)
Launched the first direct-to-consumer online sales channel for Auge Beauty, establishing its digital storefront using WordPress and Shopify. Made the brand's product catalog accessible through a responsive website, customizing WordPress templates with HTML and CSS.
Developed frontend solutions for global risk and fraud prevention products, supporting internal Risk teams and customers. Led the development of a Rule Builder that reduced rule creation time from approximately 10 minutes to less than 2 minutes, and contributed to frontend modernization initiatives.
Digital Marketing Specialist
Agency | Negócio Digital
Sep 2018 - Jul 2021 (2 years 10 months)
Developed and maintained responsive websites and landing pages using WordPress, focusing on user experience, performance optimization, and frontend best practices. Collaborated with marketing, product, and business stakeholders to translate requirements into technical solutions.
Ensured software quality through functional testing and systematic inspections of a SaaS platform, validating development work against functional specifications. Facilitated collaboration between engineering, product, and end users, and conducted user training sessions and product demos.
Education
Degrees, certifications, and relevant coursework
Codaisseur
FullStack Web Development: React and Node.js, Web Development
Completed FullStack Web Development training with focus on React and Node.js in 2021.
FLAG Education
Java Programming Academy: Java Certification, Java Programming
Completed Java Programming Academy with Java Certification in 2020.
University of Minho
Master's degree, Marketing and Business Strategy
Master's degree in Marketing and Business Strategy from the University of Minho, completed in 2018.
Universidade Católica de Santos
Bachelor's degree, Business Administration and Management
Bachelor's degree in Business Administration and Management from Universidade Católica de Santos, completed in 2012.
Availability
Location
BrazilAuthorized to work in
Social media
Job categories
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