Open to opportunities

Qinyu Wang

@qinyuwang

Recent MSc graduate blending marketing research, creative design, and museum-focused audience insights to drive engagement.

United Kingdom

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What I'm looking for

I’m looking for an entry-level role in marketing, museum/communications, or the charity sector—using qualitative research, audience insight, and creative content to improve belonging, inclusion, and engagement through practical delivery.

I’m a recent MSc Creative and Cultural Industries Management graduate with experience across customer-facing work, graphic design, and audience research. I build practical, audience-focused outputs by translating complex ideas into clear content and recommendations.

Through my MSc dissertation and master’s projects, I evaluated visitor experience and belonging in museums using qualitative research (NVivo). I explored “Who gets to belong in museums?” through semi-structured interviews and discourse analysis, developing recommendations for embedding minority histories and sharing curatorial authority with communities.

I also bring strategic marketing awareness from projects analyzing Tate Galleries and Hyde Park’s event strategy and operations. In professional design roles, I delivered campaign pages and infographics for non-expert audiences, and built a reusable component library and style guide that reduced production time by 20% while maintaining brand consistency.

Experience

Work history, roles, and key accomplishments

Trading Assistant

Sainsbury's

Jan 2025 - Jan 2026 (1 year)

Engaged 200+ customers daily, resolving queries with clear communication and cultural sensitivity while maintaining store standards. Managed visual merchandising across 15+ product categories and supported smooth daily operations by coordinating with team members and prioritising tasks under pressure.

Customer Service Visual Merchandising Retail Operations Team Collaboration Time Management Merchandising Standards

Freelance Designer

Freelance

Jan 2019 - Jan 2022 (3 years)

Led UI/UX design for a campus air-conditioning system, creating an intuitive interface for 5,000+ non-expert users. Conducted user research and usability testing, iterating designs with cross-functional academic and technical stakeholders.

UI UX Design User Research Usability Testing Accessibility Interaction Design Stakeholder Management Cross Functional Collaboration

Graphic Designer

Contec Medical System

Jan 2020 - Jan 2021 (1 year)

Designed product and campaign pages using performance data to iterate layouts and improve engagement. Created infographics to explain complex medical procedures for non-expert audiences and built a reusable component library/style guide that reduced production time by 20%.

Graphic Design UI Design Infographics Style Guide Component Libraries And Performance Data Information Design

Education

Degrees, certifications, and relevant coursework

University of Sheffield

Master of Science, Creative and Cultural Industries Management

2024 - 2025

Grade: Merit (Dissertation: Distinction)

Completed an MSc in Creative and Cultural Industries Management, earning Merit. Dissertation research evaluated visitor experience and belonging in museums using qualitative methods (NVivo).

Nankai University

Bachelor of Arts, Visual Communication Design

2015 - 2019

Earned a BA in Visual Communication Design, covering areas such as typography, branding, UI/UX, and digital editing. Final-year project explored how incomplete forms can be used in design.