At Keennerds, I plan, launch, and optimize Meta Ads campaigns focused on lead generation and brand engagement, while improving cost-per-lead metrics.
I also manage day-to-day office administration, including record-keeping, correspondence, and internal reporting. I build performance tracking dashboards in MS Excel to support data-driven marketing decisions.
On my freelance project PrimeGoodies, I designed and launched a WordPress e-commerce store with product listings, payment integration, and UX optimization.
I managed Google Ads and Meta Ads campaigns for PrimeGoodies and analyzed site traffic and campaign performance to identify growth opportunities and improve sales conversions.
