Pretty Zorma

I’m a UX designer with 4+ years of experience in startups and established brands. I specialize in creating intuitive, engaging digital experiences by understanding user needs and delivering impactful design solutions.

In my most recent work, I revamped a platform’s user interface, driving a 25% increase in user engagement and a 15% decrease in support inquiries. I also collaborated with developers to optimize website performance, resulting in a 20% reduction in page load times and improved search engine rankings.

I’ve built responsive, mobile-friendly design systems to enhance accessibility and user experience across all devices. I develop interactive prototypes to validate design concepts and gather user feedback, using iterative improvements to refine outcomes.

Most recently, I redesigned a dietitian dashboard—improving task completion efficiency by 30% and reducing user friction in daily workflows. I also led responsive redesign across mobile, tablet, and desktop, increasing mobile usability scores by 40%.