Pranav Shinde
@pranavshinde
Product Designer with 4 years of experience in digital experiences.
What I'm looking for
I'm a Product Designer with 4 years of experience crafting thoughtful, data-informed digital experiences across Media, Web3, and Healthcare. My expertise lies in simplifying complex systems through user-centered design, and I have a strong foundation in interaction design, design thinking, and systems thinking. I thrive in Agile and Lean environments, leading cross-functional teams to deliver innovative solutions.
At Forbes Media, I led the design of a scalable self-service logo portal, automating a manual workflow that reduced workload by 70% and generated $14M in revenue. I redesigned the subscription checkout experience, significantly boosting performance with an 82% conversion rate. My passion for design advocacy drives me to bridge the gap between user needs, business goals, and product innovation, especially at the intersection of emerging technologies like blockchain and generative AI.
My previous experience includes developing a scalable design system at Siemens Healthineers and contributing to the design of Forbes’ first Web3 product. I have been recognized with awards for my contributions, including a Provisional Patent for the development of Frase by Forbes and honors at the Webby Awards and Digiday Technology Awards.
Experience
Work history, roles, and key accomplishments
Product Designer
Forbes Media
Aug 2022 - Present (2 years 9 months)
Led the design of a scalable self-service logo portal for Forbes listmakers, automating a manual workflow and reducing workload by 70%. Redesigned the subscription checkout experience, replacing a legacy tool with a focused UI, boosting performance with an 82% conversion rate and 111% completion.
Interaction Design Intern
Siemens Healthineers
Aug 2021 - Present (3 years 9 months)
Developed a scalable design system, ensuring UI consistency and efficiency across enterprise healthcare applications. Led usability testing initiatives, analyzing qualitative and quantitative feedback to refine interaction workflows.
Product Design Intern
Forbes Media
May 2021 - Present (4 years)
Contributed to the company's first Web3 product, applying blockchain UX best practices to support smart contract integration and wallet onboarding. Designed a new CMS for paywall management, enabling a 75%+ reduction in manual workload.
Visual Designer
ZS Associates
Aug 2018 - Present (6 years 9 months)
Designed complex workflow interactions, creating wireframes and interactive prototypes for a diagnostic desktop application. Led UX for Forbes’ first proprietary game, collaborating with internal stakeholders to create an engaging interactive experience.
Education
Degrees, certifications, and relevant coursework
Rochester Institute Of Technology
Master’s of Fine Arts, Visual Communication Design
Pursued advanced studies in Visual Communication Design. Focused on crafting thoughtful, data-informed digital experiences. Developed skills in interaction design, design thinking, and systems thinking.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
pranavshinde.meJob categories
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