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Prakriti Dwivedi

@prakritidwivedi

Branding and content professional at Gryphon Academy Pvt. Ltd., shaping brand voice across campaigns and digital channels.

India
Message

At Gryphon Academy Pvt. Ltd., I maintain a consistent brand voice across social media, websites, blogs, and marketing campaigns. I also write SEO-optimized copy and develop creative concepts and visual direction for digital media and presentations.

At My Equation, I shaped brand taglines and promotional materials, maintained consistency across digital platforms, and led a content creation team. I also conducted SEO keyword research to support brand visibility.

Earlier, I wrote and optimized content at My Equation and supported content strategy as a Content Writer Intern. As Content Manager for Ankit Shukla, I researched niche topics and produced written and video content, including YouTube scripts.

Experience

Work history, roles, and key accomplishments

DF

Copywriter

Digital Friend

May 2024 - Jun 2024 (1 month)

Developed the overall look and style of digital media, presentations, and advertising campaigns. Defined brand aesthetics and managed the production calendar with the marketing team.

ME

Content Writer Associate

My Equation

Aug 2023 - Dec 2023 (4 months)

Wrote SEO-optimized content for social media, Medium, and websites across multiple domains. Planned content postings in collaboration with the marketing team.

ME

Content Writer Intern

My Equation

Jan 2023 - May 2023 (4 months)

Supported content strategy alignment across website and social media. Wrote and optimized SEO-driven content for traffic growth.

Education

Degrees, certifications, and relevant coursework

Guru Ghasidas University logoGU

Guru Ghasidas University

Bachelor of Arts, Economics

2022 - 2025

Pursued a Bachelor of Arts in Economics from November 2022 to May 2025.

SS

St. Xavier's High School

High School Diploma, Commerce and Mathematics

2018 - 2022

Completed high school with a focus on Commerce and Mathematics from April 2018 to June 2022.

Tech stack

Software and tools used professionally

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