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Piotr Zieliński

@piotrzieliski

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Product Director at XTB who turned manual onboarding into an automated platform activating 63% of new accounts.

Poland

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At XTB Online Investing, I turned a fully manual onboarding process into an automated platform that activates 63% of new accounts. Time-to-account fell from 67 hours to 25, while the onboarding funnel’s conversion rate rose from about 12% to 43%.

I now run five product-tech teams and own the onboarding and identity stack, including KYC integrations and regulatory alignment across markets. I also owned XTB’s payment setup, integrating more than 15 providers and banks; payment orchestration saved about €10 million a year in commissions.

Experience

Work history, roles, and key accomplishments

Current

Director of Client Onboarding & KYC

Current

XTB Online Investing

Nov 2025 - Present (1 year)

Full ownership of onboarding and identity verification globally, leading 5 product-tech teams. Built autoconversion from scratch, achieving 63% automatic account activation and reducing time-to-account from 67h to 25h.

Product Strategy KYC AML Identity Verification Vendor Management Regulatory Compliance Onboarding Biometrics Salesforce Scrum Agile

Program Manager - Onboarding, Payments & Affiliation

XTB Online Investing

Jan 2022 - Nov 2025 (3 years 10 months)

Designed and shipped the autoconversion engine, increasing automatic processing from near-zero to 63%. Owned the entire payment setup, integrating 15+ providers and saving ~€10M per year in commissions.

Program Management Product Management Payments PSP Management Vendor Management Conversion Rate Optimization Process Automation Regulatory Compliance Salesforce Scrum Agile

Product Owner - Payments & Onboarding

XTB Online Investing

Oct 2016 - Jan 2022 (5 years 3 months)

Built the multi-provider payment framework and set up the SalesForce-based onboarding platform. Integrated first identity verification with Onfido for automated document checks and biometrics.