Open to opportunities

Petra Sell

@petrasell

Message

I am an independent hands-on UX/UI-designer for design systems.

Belgium

Message

I am a freelancer helping clients on design systems and product design. Before that I was design director at two belgian digital agencies and designer at various european companies. More on LinkedIn

I am into the smallest detail and passionate about usability, accessibility and aestetics (in this order). I work systematically but also let me guide through my natural gut feeling for beauty and proportions. For me, design feeling is the most overlooked growth hack – it supports the users’ unconscious mental processing. This makes me a perfect counterpart for UX designers/thinkers in any design team.

What else you need to know
Although I've already spent half of my live in Belgium, I am a native German, including the famous deutsche Gründlichkeit.

Experience

Current

Co Organizer

Current

UX Belgium

Jul 2018 - Present (5 years 10 months)

UX Belgium is a growing community of 3000+ User Experience (UX) professionals in and around Antwerp and Brussels, Belgium. Assisting in organizing events and rebranding efforts

Design Director

Boondoggle

Jan 2005 - May 2010 (5 years 4 months)

Responsible for all graphic work, from design concept until development phase. Designing and conceptual thinking for campaigns on all media. Clients include Microsoft, dePost, Joepie, Coca Cola, Electrabel, Godiva, Axion, Mewaf, Grohe, Volvo, Tiense Suiker, Nationale Loterij, Studio Brussel

Design Director

prophets

Jun 2010 - Jul 2013 (3 years 1 month)

Responsible for the design team, art direction, and senior interactive design for clients such as Mobistar, Danone, Stad Antwerpen, Neuhaus, Alken-Maes