Open to opportunities

Petra Sell

@petrasell

Message

I am an independent hands-on design lead, helping companies launch and enhance their design systems.

Belgium

Message

I am a freelancer helping clients on design systems and product design. Before that I was design director at two belgian digital agencies and designer at various european companies. More on LinkedIn

I am into the smallest detail and passionate about usability, accessibility and aestetics (in this order). I work systematically but also let me guide through my natural gut feeling for beauty and proportions. For me, design feeling is the most overlooked growth hack – it supports the users’ unconscious mental processing. This makes me a perfect counterpart for UX designers/thinkers in any design team.

What else you need to know
Although I've already spent half of my live in Belgium, I am a native German, including the famous deutsche Gründlichkeit.

Experience

Work history, roles, and key accomplishments

Current

freelance Design Lead | Design Systems, UI Design

Current

volpelino

Jul 2013 - Present (11 years 11 months)

Services I offer (but are not limited to):
Design System (Kickstart, Building, maintainance & UX documentation, figma expert, token setup and integration, accessibility, advocacy, audit, stategy)
UI Designs (web and native)
User Experience Design & UX thinking
Team supervision and coaching
Brand Identities
Lecturing and workshops

UI Design UX Design Product Design Design Systems Team Lead Design Lead

Current

Co Organizer meetup group

Current

UX Belgium

Jul 2018 - Present (6 years 11 months)

UX Belgium is a growing community of 3000+ User Experience (UX) professionals in and around Antwerp and Brussels, Belgium. Assisting in organizing events and rebranding efforts

Current

UI Design Consultant & Design System Designer

Current

Digitaal Vlaanderen (flemish Government

Jul 2013 - Present (11 years 11 months)

freelance consultant, responsible for UI designs published by DigitaalVlaanderen:
• vlaanderen.be, the official website of Flanders and departments connected to webplatform (CMS)
• Burgerprofiel, the Flemish citizen's profile project providing a personal overview of all official data and documents
• Burgerprofiel app + gemeente apps
• Webuniversum, the Design System to build websites for the gover

UI Design Systems Illustration App Design Responsive Web Design

Design Director

prophets

Jun 2010 - Jul 2013 (3 years 1 month)

Responsible for the design team, art direction, and senior interactive design for clients such as Mobistar, Danone, Stad Antwerpen, Neuhaus, Alken-Maes

Design Director

Boondoggle

Jan 2005 - May 2010 (5 years 4 months)

Responsible for all graphic work, from design concept until development phase. Designing and conceptual thinking for campaigns on all media. Clients include Microsoft, dePost, Joepie, Coca Cola, Electrabel, Godiva, Axion, Mewaf, Grohe, Volvo, Tiense Suiker, Nationale Loterij, Studio Brussel