Pedro Fradique

Operated primarily with early-stage startups and lean teams, often serving as a solo product design unit. Led the design pipeline end-to-end, partnering directly with founders to translate raw technical concepts into shipping digital products.

Designed the complete UI across all game states, from onboarding through live gameplay and post-match systems. Mapped the out-of-match UX ecosystem and built a scalable design system tailored for Unity.

Streamlined Web3 onboarding for non-crypto natives, masking technical wallet and transaction friction behind intuitive Web2 interaction patterns. Architected a component-driven design system and crafted high-fidelity interface components for feature-dense mobile screens.

Owned end-to-end product design as the sole designer, taking the platform from zero-to-one to become the leading analytics and sports NFT platform for NBA Top Shot and NFL ALL DAY, serving 50,000 daily users. Built a scalable data visualization design system and solo designed a separate Web3 fantasy football game.

Designed an unconventional retro interface for a high-risk DeFi platform, deliberately stepping away from corporate UX standards to build an authentic, subculture-driven visual identity. Crafted bespoke interface assets and typographic hierarchies tailored for power users.

Bachelor's degree in Design and Animation from Instituto Politécnico de Portalegre, completed in 2011.