Paulo Andre Broder
@pauloandrebroder
UX/UI and product designer focused on usability, conversion, and scalable design systems.
BrazilWhat I'm looking for
I have over 3 years of experience in UX/UI Design and Web Design, working across the full design process—from research (desk research and benchmarking) to requirements, wireframing, design systems, and low- and high-fidelity prototyping. I also have an entrepreneurial background, co-founding a company with my brother to deliver B2B and B2C solutions across multiple industries.
In my roles, I focus on usability and conversion, using methods such as sales funnels, personas, market research, user journey mapping, motion design, and conversion design. I create responsive designs in Figma and follow WCAG guidelines, helping improve performance from approximately 400 to over 2,000 monthly views per project. I’ve also managed and optimized digital presence, reaching 6.9K views and 851 followers in the first month.
I’ve collaborated directly with developers to build a design system for the nautical market with over 120 components compatible with CSS and scalable architecture, reducing development time from one month to two weeks. As a freelancer, I delivered branding and web design projects quickly, created content that reached an average of over 26K monthly views, and supported lead conversion with an estimated 7% lead conversion rate—while using tools like Photoshop, Illustrator, and Adobe Creative Suite.
Experience
Work history, roles, and key accomplishments
UX/UI and Product Designer
Web Vanguard
Jan 2025 - Feb 2026 (1 year 1 month)
Developed usability- and conversion-focused digital solutions across 6+ industries, using UX research, personas, and funnels to raise views from ~400 to 2,000+ monthly. Built a nautical-market design system with 120+ CSS-compatible components (cutting development from 1 month to 2 weeks) and grew Adriana Villela to 6.9K views and 851 followers in the first month.
Freelance Content & Branding
Freelancer
Jun 2021 - Dec 2024 (3 years 6 months)
Created social and web content (Reels, posts, carousels) for Yachtprime, averaging 26K+ monthly views and 7% lead conversion. Produced photography/editing and branding for Wineclub and multiple brand identities, delivering web design projects with turnaround up to two weeks using Photoshop, Illustrator, Premiere Pro, and After Effects.
Education
Degrees, certifications, and relevant coursework
Universidade Veiga de Almeida
Bachelor's Degree, Advertising and Marketing
2019 - 2023
Activities and societies: Academic projects based on case studies and brief analysis; created advertising materials and campaigns for digital and traditional media (social assets, banners); worked on branding, logos/visual identity, and digital interfaces guided by marketing and lead-conversion goals.
Completed a Bachelor's Degree in Advertising and Marketing, developing solutions using market research, personas, design thinking, sales funnels, and user journey mapping. Also created digital and traditional advertising materials and supported brand identity and homepage/interface projects using design and prototyping tools.
Availability
Location
BrazilAuthorized to work in
Job categories
Skills
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