Pascale Designs
@pascaledesigns
Experienced UI/UX and graphic designer with a decade of expertise.
What I'm looking for
I am a seasoned UI/UX and graphic designer with a master's degree and over ten years of experience across diverse markets including France, Dubai, KSA, and Lebanon. My journey has been marked by a commitment to creating visually compelling designs that resonate with target audiences. I have successfully collaborated with various sectors, including B2B, B2C, and SaaS, delivering impactful visual identities and user experiences.
Throughout my career, I have worked on notable projects such as creating a cohesive visual identity for CogniTech and revamping brand identities for companies like TEDMOB and PsLab. My expertise extends to product photography, web design, and e-commerce solutions, ensuring that each project aligns with the client's vision and enhances their brand presence. I thrive on challenges and continuously seek innovative ways to integrate technology and creativity in my work.
Experience
Work history, roles, and key accomplishments
Brand Identity Designer
CogniTech
Jul 2023 - Jan 2024 (6 months)
Developed a cohesive visual identity for CogniTech, including logo design, business cards, and brand guidelines to establish a strong brand presence.
Visual Designer
Harb’s
Jul 2023 - Jan 2024 (6 months)
Created visuals for Harb Perfumes' new product launch, including professional product photography and editing in Photoshop, as well as integrating creative elements using AI image generators.
Brand Identity Revamp
TEDMOB
Jul 2023 - Jan 2024 (6 months)
Revamped the brand identity by redesigning the logo and refreshing the visual language to align with the company’s vision and values.
Web Designer
Pascale Designs
Jul 2023 - Jan 2024 (6 months)
Designed and developed a fully responsive, user-friendly website using Webflow, ensuring seamless navigation and optimized performance across all devices.
Mobile App Designer
EventMobileApp
Jul 2023 - Jan 2024 (6 months)
Created a mobile application for a community of young expatriates, enabling them to create and manage events.
Visual Identity Designer
DoubleC
Jul 2023 - Jan 2024 (6 months)
Developed the visual identity for an e-commerce clothing line, creating mood boards, logos, and packaging designs.
E-commerce Designer
SoFree
Jul 2023 - Jan 2024 (6 months)
Designed eye-catching packaging for cracker products, ensuring the designs aligned with the brand’s visual identity.
Visual Identity Developer
Véronique Perle
Jul 2023 - Jan 2024 (6 months)
Conceptualized and developed the visual identity for an online e-commerce store, including mood boards, logos, and packaging materials.
Packaging Designer
GOODEATS
Jul 2023 - Jan 2024 (6 months)
Executed the design for food packaging products, ensuring a visually appealing brand presence.
Freelance UI/UX & Graphic Designer
Various Clients
Aug 2015 - Jan 2024 (8 years 5 months)
Over 10 years of experience in UI/UX and graphic design across various sectors including B2B, B2C, and SaaS. Developed visual identities, websites, and marketing materials for clients in France, Dubai, KSA, and Lebanon.
Digital Product Designer
Jalios
Nov 2020 - Oct 2022 (1 year 11 months)
Enhanced Jalios Digital Workplace by designing products that meet users' needs and creating a memorable experience.
Website Renovation Designer
PsLab
Jul 2018 - Jul 2019 (1 year)
Renovated PsLab's website, improving the digital experience and increasing online exposure significantly.
Digital Platform Designer
BlomBank
Sep 2016 - May 2018 (1 year 8 months)
Managed a complete redesign of internal and external digital platforms, leading to significant increases in online traffic and customer satisfaction.
Interior Design Visualizer
Dada & Associates
Sep 2015 - Apr 2016 (7 months)
Built 3DS Max models and Photoshop renderings for various interior design projects.
Education
Degrees, certifications, and relevant coursework
Jalios
Certificate, Digital Design
2020 - 2022
Enhanced Jalios Digital Workplace by designing products that meet user needs and creating a memorable user experience.
IIM Léonard de Vinci
Master's Degree, UI/UX Design
2020 - 2022
Completed a Master's degree focusing on UI/UX and graphic design, with extensive practical experience in various sectors including B2B, B2C, and SaaS.
PsLab
Certificate, Web Design
2018 - 2019
Renovated PsLab's website, leading to improved digital experience and increased online exposure.
BLOMBANK
Certificate, Digital Design
2016 - 2018
Managed a complete redesign of internal and external digital platforms, significantly increasing online traffic and client satisfaction.
Double C
Certificate, Graphic Design
2023 -
Developed the visual identity for an e-commerce clothing line, creating mood boards, logos, and packaging designs to ensure a cohesive brand presence.
The Lebanese American University
Bachelor of Arts, Interior Architecture
2015 -
DADA & ASSOCIATES
Certificate, Graphic Design
2015 - 2016
Built 3DS Max models and Photoshop renderings for various interior design projects, enhancing visual presentations.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
pascaledesigns.comPortfolio
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