parvane shafiei
@parvaneshafiei
I lead Data & AI teams that ship generative and predictive products with measurable business impact.
What I'm looking for
At TUI Musement, I lead the Data & AI function across customer and booking verticals, combining analytics, AI, and financial insights to drive growth, optimize performance, and enable data-driven decisions at scale.
I turn predictive and generative models into real products that automate workflows, reduce costs, and improve business operations. My work spans conversational AI for customer service, brand-aligned content generation, and ranking and recommender systems that personalize user experiences.
Previously at TUI, I led data scientists, defined AI strategy with technology leadership, and managed roadmaps, priorities, scope, timelines, and resources for AI initiatives. I have also led NLP product development at NTT DATA Italia and delivered machine-learning and advanced analytics solutions across consulting, logistics, finance, insurance, security, automotive, and HR.
Alongside my industry work, I co-founded R-Ladies Italy and founded R-Ladies Milan to support women and underrepresented gender minorities in data science, analytics, and the R community.
Experience
Work history, roles, and key accomplishments
Leading the Data & AI function across customer and booking vertical, combining analytics, AI, and financial insights to drive growth, optimize performance, and enable data-driven decision-making at scale for business stakeholders.
R-Ladies Italy is a joint project between R-Ladies Bari and R-Ladies Milan, two local chapters of R-Ladies global. Our main goal is to support women and underrepresented gender minorities in data science and data analytics. We especially focus on showing people that, even in fields that were not traditionally data-driven, strong data skills can be an invaluable asset.
https://rladiesitaly2.webnode
https://www.meetup.com/R-Ladies-Milan/
R-Ladies is a worldwide organization whose mission is to promote gender diversity in the R community. We are setting up this community for the first time in Milan! Whether you are an experienced R programmmer or new to R or just have a passion for data science, this will be a community for you.
Our goal is to promote diversity and encourage women to involve i
+ Lead a team of data scientists in developing advanced AI and machine learning solutions, employing cutting-edge technologies such as Generative AI.
+ Collaborate effectively with the technology leadership team to define and execute a comprehensive AI strategy, aimed at addressing critical business challenges and achieving strategic objectives such as cost reduction or revenue generation.
+ Manag
Main responsibilities:
+ Understand business pain points and work closely with business stakeholders & technical team to develop data oriented tools.
+ Lead a multi-disciplinary team, including Data analysts, Data scientists and analytics engineers to develop data-oriented products.
+ Define product roadmap, strategy, priorities, required resources, track milestones and deliveries.
Main responsibilities:
+Manage a team of Data scientists to support the implementation and deployment of multiple external and internal Data science projects
+ Setting product strategies, planning, and prioritizing deliveries to be aligned with business needs
+ Manage the development of an internal product (NLP based) and set roadmap and strategy for growth
As a senior data scientist in Group Performance Improvement at Supply chain & Logistic group, my responsibilities are apply machine learning models on processes to make them more data centered, increase Logistic processes efficiencies using Machine learning & advanced analytics to reduce costs & time of action.
Main responsibilities:
+ Development of Machine Learning/Advanced Analytics solutions in various sectors
+ Put in the action Data Analytics pipeline from Data extraction, pre-processing,feature engineering, exploratory analysis, applying machine learning algorithms, fine-tuning, creating high level reports based on founded results and providing recommendation on how to improve processes
+ Working
Main responsibilities:
+ Implementing machine learning solutions for business sectors such as insurance and finance. The methods are mostly focused on exploratory analysis, classification, and clustering techniques mostly done using R, Python, and deep learning.
+ Analyzing and testing various machine learning technologies such as Deep Learning, Neural network, Natural language processing, Azure M
Main activities:
+ Propose and develop POC for applications of machine learning in the sector of security and automotive
+ Develop data analytics models for anomaly detection for a data-based antivirus
Develop a machine learning algorithm for detection of people decision making process based on their brain signals (EEG). This study was among the first studies which has been done in the area of neuromarketing. The obtained result from the designed algorithm showed that decision making process is predictable and have higher precision compare to classical marketing methods such as questionnaire or
Education
Degrees, certifications, and relevant coursework
Politecnico di Milano
Master’s Degree, Data Processing
2011 - 2013
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
rladiesitaly2.webnode.comJob categories
Skills
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