@partikshakumari
SEO, content writer and digital marketing specialist at ZupeeLudo–NeoAstro, optimizing app listings and SEO content.
IndiaAt ZupeeLudo–NeoAstro, I work on SEO, ASO, and content for Zupee and Neo Astro. I research keywords, optimize app listings, and use A/B testing to assess listing performance.
Previously, I wrote SEO content and digital marketing materials at SAAOL Heart Centre, created AI-focused articles at SoftAge, and supported PR and social media at NationwithNaMo. At ABPNews, I wrote and edited articles and web stories across entertainment, lifestyle, and political beats.
Work history, roles, and key accomplishments
Zupee Ludo – Neo Astro
Apr 2026 - Present (7 months)
Conducted keyword research and optimized app store listings for Zupee and Neo Astro. Performed competitor analysis, A/B testing, and monitored app store performance metrics to improve visibility and conversions.
SAAOL Heart Centre
Dec 2024 - Mar 2026 (1 year 3 months)
Produced YouTube scripts, ad copy, and social media content for SAAOL and Dr. Bimal Chhajer. Created SEO-friendly blogs and managed paid advertising campaigns on Google, Facebook, and Snapchat.
SoftAge
Jan 2024 - Dec 2024 (11 months)
Authored articles simplifying AI concepts for non-technical audiences. Served as AI Content Trainer and Content Feeder, ensuring quality and consistency across AI-generated outputs.
Nation with NaMo
Jul 2023 - Jan 2024 (6 months)
Supported the PR team with communication, coordination, and campaign content creation across social platforms. Contributed to online engagement strategies and coordinated social media posts and campaign rollouts.
ABP News
Jun 2022 - Jul 2023 (1 year 1 month)
Wrote and published news articles covering entertainment, lifestyle, and political beats for a national digital audience. Produced engaging web stories and proofread, edited, and formatted articles to maintain editorial quality.
Degrees, certifications, and relevant coursework
Master of Mass Communication, Mass Communication
2020 - 2022
Master of Mass Communication from Central University of South Bihar, Gaya, from 2020 to 2022.
Bachelor of Mass Communication, Mass Communication
2016 - 2019
Bachelor of Mass Communication from Patna University from 2016 to 2019.
Software and tools used professionally
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