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Pratiksha Pandey

@pratikshapandey1

SEO and content specialist at Zupee & Neo Astro, optimizing app listings and website content for organic and app-store visibility.

India

Message

At Zupee & Neo Astro, I conduct keyword research and optimize app titles, descriptions, and metadata to improve app store visibility. I also test listing variations and monitor performance metrics to identify optimization opportunities.

I write SEO-optimized website content and blogs, and work on on-page and off-page SEO, including guest posting and backlink-building activities. I plan content calendars for the app and website and optimize content using AEO and GEO strategies.

Previously, I created SEO content and digital marketing materials for SAAOL Heart Centre, wrote AI explainers at SoftAge, and contributed to PR and social media work at NationwithNaMo. At ABPNews, I wrote and edited articles and web stories across entertainment, lifestyle, and political beats.

Experience

Work history, roles, and key accomplishments

Current

SEO, ASO Cum Content Writer

Current

Zupee & Neo Astro

Apr 2026 - Present (7 months)

Conducted keyword research and optimized app store listings to improve visibility. Performed A/B testing and monitored performance metrics to enhance conversion rates.

App Store Optimization Keyword Research Competitive Analysis A B Testing SEO Content Writing On Page SEO Off Page SEO Link Building Guest Posting Content Strategy Google Search Console Google Analytics AEO GEO

SEO Content Writer & Digital Marketing Specialist

SAAOL Heart Centre

Dec 2024 - Mar 2026 (1 year 3 months)

Produced scripts for YouTube, ad copy for Facebook and X, and SEO-friendly blogs and social media posts. Planned and executed paid advertising campaigns on Google Ads, Facebook Ads, and Snapchat Ads.

SEO Content Writing Digital Marketing YouTube Scriptwriter Ad Copy Facebook Ads Google Ads Snapchat Ads Social Media Marketing Content Creation

SEO & AI Content Writer

SoftAge

Jan 2024 - Dec 2024 (11 months)

Authored articles simplifying AI concepts for non-technical audiences. Served as AI Content Trainer and Content Feeder, ensuring quality and consistency across AI-generated outputs.

SEO AI Content Writing Content Strategy Training Content Blog Writing Guides Explainer Content

PR & Social Media Assistant

Nation with NaMo

Jul 2023 - Jan 2024 (6 months)

Supported the PR team with communication, coordination, and campaign content creation across social platforms. Contributed to online engagement strategies that improved audience reach and interaction.

Public Relations Social Media Management Content Creation Campaign Coordination Communication Skills

SEO & Content Writer

ABP News

Jun 2022 - Jul 2023 (1 year 1 month)

Wrote and published news articles covering entertainment, lifestyle, and political beats for a national digital audience. Produced engaging web stories optimized for digital consumption.

SEO Content Writing News Writing Proofreading Editing Web Stories