At Warner Bros. Television Group, I built and maintain a talent intelligence ecosystem spanning writers, creators, producers, directors, and on-air talent. I also co-developed the 2024 Hits + Misses analysis, translating series performance and audience behavior into insights for development priorities and slate strategy.
Through P. Street Creative, I advise creators and businesses on positioning, content, and partnerships. For one digital creator, I drove 55K+ organic follower growth in under 90 days through audience-informed content strategy and full creative oversight, while refreshing the creator’s website, product positioning, brand guidelines, and pitch materials.
