Parisa Kainat
@parisakainat
SEO Specialist improving organic performance with keyword strategy, technical SEO audits, and data-driven optimization.
What I'm looking for
I’m a results-oriented SEO Specialist focused on improving organic search performance through keyword strategy, on-page optimization, and technical SEO. I use data-driven approaches to identify opportunities, align execution with search intent, and deliver measurable improvements in rankings and traffic.
At Lorphic Marketing, I conduct comprehensive keyword research and search intent analysis, and I’ve driven a 35% increase in organic impressions and a 20% boost in click-through rates across targeted content segments. I also lead technical SEO audits with development teams to resolve crawl, indexation, and site performance issues—improving crawl efficiency by 40% and reducing page load times by 25%.
I build visibility through strategic link-building campaigns, supporting domain authority growth (average +15 points) and stronger keyword rankings, contributing to a 30% growth in organic traffic over six months. I monitor performance using GA4, Google Search Console, Semrush, and Ahrefs, and I manage Local SEO via Google Business Profile optimization, NAP consistency, and localized content to improve map pack rankings.
Experience
Work history, roles, and key accomplishments
SEO Specialist
Lorphic Marketing
Feb 2025 - Present (1 year 5 months)
Conducted keyword research and search intent analysis, increasing organic impressions by 35% and CTR by 20% for targeted content segments. Led technical SEO audits to resolve 50+ crawl/indexation/performance issues, improving crawl efficiency by 40% and reducing page load times by 25%.
Digital Marketing / SEO Coordinator
Lorphic Marketing
Feb 2025 - Present (1 year 5 months)
Improved organic traffic by implementing keyword research and competitive analysis, increasing site visits by 35% within six months and strengthening brand visibility. Optimized on-page elements (meta tags, headings, schemas, alt texts, and internal links), improving SEO rankings by 28% and supporting organic lead generation growth of 15%.
Education
Degrees, certifications, and relevant coursework
Virtual University of Pakistan
Bachelor of Computer Science, Computer Science
2022 - 2026
Bachelor of Computer Science at Virtual University of Pakistan (2022–2026).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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