Pamela Rodriguez

Owns visual execution across digital touchpoints including ads, landing pages, website banners, and campaign visuals, ensuring brand consistency. Designs user-centred landing pages and produces AI-generated imagery with template-based workflows to speed up production.

Creates advertising assets and sponsor image packs for digital campaigns. Designs promotional graphics for pharmaceutical, clothing, and supplement brands aligned with brand identity and campaign strategy.

Designed presentations, infographics, and communication materials for public-sector and private clients, including the Generalitat de Catalunya. Produced social media video content with AI-powered tools for institutional and brand campaigns.

Produced and edited video ads (VSL, UGC, and HQ formats) for paid digital marketing campaigns. Conceptualised and created video advertising for the Lumin and Meridian brands, from concept to final cut, and developed high-performing ad creatives for Facebook, Instagram, and TikTok.

Created banners, promotional visuals, and video content for product launches and member-focused marketing campaigns.

AI Creative Training at Midshift AI, ongoing since 2025.

Bachelor's degree in Graphic and Industrial Design from Universidad de las Américas, Quito, Ecuador.

Product Design Major at NABA, Nuova Accademia di Belle Arti, with studies in Milan, Italy and Quito, Ecuador.