pallavi verma

I bring 8+ years of IT experience, with 4+ years specializing in Business Intelligence, Data Analytics, and Power BI. I translate stakeholder needs into data visualizations by pairing requirements gathering with strong data modeling and analytics delivery. I’m comfortable working across Power BI Desktop and Power BI Admin, using both on-premise and cloud databases.

In my most recent BI-focused work, I led automation of reporting processes, resulting in a 50% reduction in reporting time. I design and develop interactive dashboards and executive scorecards to track business KPIs and operational performance, creating scalable solutions that perform well even on large datasets. I also publish and maintain reports in Power BI Service, including workspaces, datasets, permissions, refresh schedules, alerts, and governance activities.

My approach emphasizes secure, reliable data access and usable analytics. I configure Enterprise and Personal Gateways to support real-time and scheduled refreshes, and I implement Static and Dynamic Row-Level Security (RLS) across regions. I build advanced DAX measures and time intelligence (YTD, QTD, MTD, rolling periods, variance analysis) to support trends, profitability, and performance insights, while using Power Query for data extraction, transformation, and blending.

Previously, I worked as a Full Stack Java Developer and Senior Software Engineer, which strengthened my end-to-end mindset for building and deploying reporting capabilities. As a BI Analyst, I gathered requirements, performed data analysis and mapping, wrote complex SQL (including stored procedures with schedules), and supported unit testing and deployment. I enjoy collaborating with stakeholders to deliver dashboards that improve decision-making, accuracy, and analytics adoption.