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Orielle Jeffrey

@oriellejeffrey

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SEO & content strategist advancing local and AI search for Wah Meh Boutique and REMARC PHOTOGRAPHY STUDIOS LTD.

Trinidad and Tobago

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At Wah Meh Boutique, I develop content strategies and publish SEO-focused blog posts aligned with search intent, business goals, and local visibility. At REMARC PHOTOGRAPHY STUDIOS LTD, I work on SEO strategies, website content, and technical reviews to support organic traffic and lead generation.

As a freelance SEO/Content Strategist, I optimize websites for traditional search, AEO, and GEO, and improved a PageSpeed Insights score from 65 to 92 through technical optimization and image compression. At the Ministry of Education, I develop and edit communications content, including web copy, press releases, and social media materials.

Experience

Work history, roles, and key accomplishments

Current

SEO Content Specialist

Current

Wah Meh Boutique

Apr 2025 - Present (1 year 6 months)

Develop and execute content strategies aligned with target audiences and search intent. Create SEO-focused blog posts and implement local SEO strategies to strengthen local search visibility.

Content Strategy Keyword Research SEO Blogging Technical SEO Local SEO Website Optimization Content Planning

Current

SEO Specialist

Current

Remarc Photography Studios Ltd

Aug 2024 - Present (2 years 2 months)

Develop and implement SEO strategies to increase website visibility, organic traffic, and lead generation. Conduct keyword research, technical SEO reviews, and manage blog publishing through WordPress.

SEO Strategy Keyword Research Technical SEO WordPress Content Strategy Blog Management PageSpeed Optimization Mobile Optimizations Crawlability Indexing

Current

SEO/Content Strategist

Current

Freelance

Jan 2023 - Present (3 years 9 months)

Develop and execute SEO and content strategies to improve rankings, organic visibility, and conversions. Conduct keyword research, optimize content, and implement local SEO and AEO/GEO strategies.

Current

Communication Officer

Current

Ministry of Education

Sep 2019 - Present (7 years 1 month)

Developed and edited communications content for internal and external audiences, ensuring clear and engaging messaging. Managed digital content, supported website updates, and utilized AI-assisted tools for content optimization.

Content Development Editing Digital Content Management Press Releases Social Media Research Fact Checking Website Content AI Tools Media Monitoring

Journalism Intern

One Caribbean Media Ltd

Jan 2018 - Aug 2018 (7 months)

Produced digital news content, conducted interviews, and performed research for media publications. Developed research, communication, and storytelling skills.

Journalism Research Interviewing Content Creation Storytelling

Communications Intern

Ministry of Education

Jul 2017 - Dec 2017 (5 months)

Managed social media content, website updates, press releases, and digital communications. Monitored online engagement and supported content publishing and reporting.

Social Media Management Content Publishing Press Releases Digital Communication Media Monitoring Online Reputation Management