Open to opportunities

Oleh Hanenko

@olehhanenko

Message

I build high-conversion brand, product, illustration, and AI-powered design systems.

Bulgaria

Message

What I'm looking for

I'm looking to build scalable, high-conversion visual systems across brand, product, web, and campaign channels, using illustration, 3D, and AI-powered workflows to improve creative quality and delivery speed.

At INSULALABS, I own end-to-end visual direction for digital products, building brand identity and design-system foundations from scratch. I create scalable 2D and 3D logotypes, icons, UI elements, and email/CRM creatives aligned to business KPIs.

I've designed packaging, product branding, landing pages, and illustration across AFF1, PROSTOR, MADE DESIGN, and EVA. My work includes full-cycle retail identity for ATB Market private-label brands, SMM design for Porsche Ukraine, and a Red Dot Award 2024 win in Brands and Communication Design.

I combine illustration, 3D asset creation, web design, and AI-powered workflows to move work faster: I built an asset-production process that reduced delivery time from two weeks to two days.

Experience

Work history, roles, and key accomplishments

Senior Graphic Designer

Insulalabs

Jan 2022 - Jan 2026 (4 years)

Owned end-to-end visual direction for digital products, building brand style, identity, and design-system foundations from scratch. Designed complex 2D and 3D logotypes and brand assets, and produced performance-oriented icons and UI elements.

Brand Identity Design Systems UI Email CRM Creative Visual Direction Cross Functional Collaboration

Senior Designer

AFF1

Jan 2019 - Jan 2022 (3 years)

Designed packaging, product-line branding, and logo/cover systems across consumer and EdTech projects. Built high-conversion web design for landing pages and created 2D illustrations for digital products.

Packaging Design Branding Logo Design Web Design Landing Pages 2D Illustration Design Systems

Graphic Designer

PROSTOR

Jan 2018 - Jan 2019 (1 year)

Developed and adapted packaging in line with brand guidelines and print specifications. Coordinated with print production to minimize layout discrepancies and consulted on color systems for accurate output.

Packaging Design Print Production Color Systems Brand Guidelines Cross Functional Collaboration

Graphic Designer

Made Design

Jan 2016 - Jan 2018 (2 years)

Delivered full-cycle brand identity for retail clients including ATB Market private-label brands. Produced logotypes, POS materials, presentations, and promotional collateral, and acted as liaison between clients and the design team.

Brand Identity Logo Design Client Presentations Marketing Collateral Client Liaison

Graphic Designer

EVA

Jan 2014 - Jan 2016 (2 years)

Led typographic direction across retail and promotional materials. Contributed to concept generation and creative development in a fast-paced in-house team.

Typography Concept Generation Creative Development Promotional Materials