ola isaacs

I designed Pennywise’s complete content and information architecture for a 22-screen Nigerian budgeting and savings app, from user research and personas to onboarding, transaction feedback, error states, and reusable microcopy patterns.

I redesigned the entire product of LocalBuka. The company was finding it very difficult to break into the Nigerian tech space. People did not trust the product enough to use it as a yardstick for food discovery. My redesign fixed all of these

At Therafit Wellness, I identified why patients aged 40+ were missing key recovery content, then restructured the product’s information architecture and rewrote its copy. I introduced personalised onboarding, surfaced bonus guides earlier, and used culturally resonant language for Nigerian patients.

My broadcast journalism background helps me deliver accurate, audience-first information in as few words as possible. I also write sales scripts and email sequences that support user motivation and onboarding conversion.