nishit bhandari
@nishitbhandari
I build SEO, affiliate, and funnel strategies that grow digital loan acquisition.
IndiaWhat I'm looking for
At FlexiLoans, I lead SEO, AEO/E-E-A-T, content strategy, affiliate acquisition, and Approved-to-Disbursed funnel conversion for a fast-growing NBFC. I rebuilt the app affiliate channel with around 10 new partners and delivered ₹1 Cr in disbursals in its first month.
I led SEO through an urgency-driven WordPress-to-headless-CMS migration, identifying broken custom calculators and CTAs affecting conversion across blog and product pages while validating GA4 and CRM attribution. I’ve improved Approved-to-Disbursed conversion from 65% to 75%, reduced CPV-stage turnaround time by 33%, and deliver monthly SEO and funnel reporting that supports channel and budget decisions.
Experience
Work history, roles, and key accomplishments
Senior Executive – Direct Sales (Digital Marketing)
FlexiLoans
Feb 2024 - Present (2 years 7 months)
Served as primary SEO SPOC, driving technical SEO, AEO/E-E-A-T, and content strategy. Rebuilt and scaled the affiliate acquisition channel on app, sourcing ~10 new partners and disbursing ₹1 Cr in its first month.
Education
Degrees, certifications, and relevant coursework
DY Patil Vidyapeeth
Master of Business Administration, Marketing Management
Grade: 8.52/10 CGPA
Pursued an Executive MBA in Marketing Management, achieving a CGPA of 8.52/10.
Prahladrai Dalmia Lions College
Bachelor of Management Studies, Marketing
2019 - 2022
Completed a Bachelor of Management Studies in Marketing from 2019 to 2022.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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