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Nina Dulic

@ninadulic

E-commerce & Marketing Executive at Myprotein (THG Nutrition), who led Croatian market strategy across digital and commercial channels.

Serbia

Message

At Myprotein (THG Nutrition), I led the Croatian market end to end, owning digital and commercial strategy, KPIs, and market activity.

I developed and executed localized, data-driven campaigns, using performance and market insights to shape customer acquisition, retention, and brand development.

I led trading and brand activation initiatives, including target planning, pricing, promotional strategy, influencer partnerships, and offline brand events.

I also oversaw a part-time employee, 20 long-term contractors, and a 100–120 ambassador program, managing contracting, payments, and team relationships. Earlier, at Hough Green Garage Ltd, I managed supplier relationships and accounts payable, including invoice processing and reconciliation.

Experience

Work history, roles, and key accomplishments

E-commerce & Marketing Executive

Myprotein (THG Nutrition)

Jan 2025 - Jun 2026 (1 year 5 months)

Led the Croatian market end-to-end, owning digital and commercial strategy, KPIs, and market activity across influencer, paid and organic social, affiliate, and CRM channels. Developed and executed localised, data-driven campaigns, translating performance and market insights into strategic initiatives across customer acquisition, retention, and brand development.

Accounts Office Junior

Hough Green Garage Ltd

Jul 2022 - Jul 2023 (1 year)

Managed end-to-end supplier relationships and accounts payable processes, including invoice processing, reconciliation, and timely payments. Maintained accurate financial records and supported reporting, reconciliation, and administrative processes.