Nikolay Kanev

I’m a content marketer with hands-on experience in real estate marketing, combining market research with clear messaging for different audiences. While studying at MGIMO University, I built a strong foundation in international trade and learned to move from analysis to action.

At FAM Properties Dubai, I supported sales and client work by analyzing the UAE real estate market to identify potential buyers, contributing to the sale of 2 properties totaling 2.1 million dirhams. I also assisted directors across Client Relations and Marketing—facilitating communication for Russian- and English-speaking clients and helping prepare a targeted advertising campaign.

At OXE Capital Moscow, I developed and implemented a social media content strategy that included writing 20+ video scripts and participating in filming to increase brand awareness in the business-class segment. I used in-depth Moscow real estate research to segment the target audience (liquidity, budget, transaction type), then adjusted marketing messages accordingly.

I prepared 50+ expert articles for the RBC platform (Real Estate) to strengthen reputation and drive stable organic traffic, while building partner collaboration and initiating joint events to expand contacts and customer acquisition channels. I’m now energized to keep scaling content that’s grounded in data, written with purpose, and executed with discipline.