At PriceWise AI, I designed and user-tested two website concepts for an AI-powered platform helping shoppers choose products amid overwhelming e-commerce options. I also created its design system and interactive Figma prototypes, including analytics dashboards and a Conversational UI flow.
My product decisions drew on firsthand retail experience consulting more than 50 customers daily about complex purchases. I saw recurring decision-paralysis patterns and used those insights to shape the PriceWise AI product thesis.
For Reflink, my independent case study, I led a research phase with user surveys and competitor analysis to define the platform’s information architecture. I designed a reference and screenshot management system intended to make saving and retrieving visual inspiration easier for designers.
My earlier roles at Comfy and Foxtrott included advising customers on electronics purchases, configuring devices, and explaining technical functions in clear guides. I’m currently building my design practice through Mate Academy’s UX/UI Design Specialization and applying AI tools in design workflows.
