Nikita Singh
@nikitasingh14
SEO Strategist at Rustomjee who influenced ₹100 Cr+ in revenue through SEO and AEO/GEO strategy.
IndiaWhat I'm looking for
At Rustomjee, I led SEO and AEO/GEO strategy across Rustomjee.com and 8-9 subdomains, influencing ₹100 Cr+ in revenue and growing organic sessions up to 200% year over year.
As an independent SEO consultant, I deliver SEO for clients across legal, healthcare, fintech, automotive, and home services. I currently support personal injury and family law firms with technical SEO, local search, and content strategy.
At ReachLocal India (Gannett Co., Inc.), I managed 25+ simultaneous campaigns for US, UK, and Canadian clients as a Senior SEO Analyst. Earlier, as an SEO Analyst, I grew organic traffic across advertiser accounts and improved transactional keyword click-through rate.
I started at DMatic Digital as an SEO Intern and later became SEO Analyst and SEO Manager. I also built a GA4-API-powered reporting dashboard now used across multiple accounts.
Experience
Work history, roles, and key accomplishments
Senior SEO Strategist / Independent SEO Consultant
Multi-Client Portfolio
Jun 2025 - Present (1 year 4 months)
Delivered SEO as an independent contractor for 40+ client engagements across legal, healthcare, fintech, automotive, and home services brands. Grew organic traffic 10% and keyword rankings 2-30% within 2 months per engagement.
Senior SEO Specialist
Rustomjee
Jan 2024 - May 2025 (1 year 4 months)
Influenced ₹100 Cr+ in revenue by leading SEO and AEO/GEO strategy across Rustomjee.com and 8-9 subdomains, growing organic sessions up to 200% YoY. Increased engagement rate 15% by partnering with UX/UI teams on site speed and usability.
Senior SEO Analyst
ReachLocal India (Gannett Co., Inc.)
Jul 2023 - Jan 2024 (6 months)
Managed 25+ simultaneous campaigns for US, UK, and Canadian clients. Trained and mentored junior SEO analysts, standardizing best practices across the team.
SEO Analyst
ReachLocal India (Gannett Co., Inc.)
Oct 2021 - Jun 2023 (1 year 8 months)
Grew organic traffic 18-21% across 25+ advertiser accounts in the US, UK, and Canada, including legal, dental, home services, and automotive clients. Raised transactional keyword CTR from 10% to 23% and average session duration 27%.
SEO Manager
DMatic Digital
Sep 2020 - Sep 2021 (1 year)
Promoted to lead a team of SEO executives, increasing organic visibility 15% across client websites.
SEO Analyst
DMatic Digital
May 2019 - Sep 2020 (1 year 4 months)
Increased website traffic 20% monthly across two Indian clients through keyword research and on-page optimization.
SEO Intern
DMatic Digital
Feb 2019 - May 2019 (3 months)
Grew domain authority 12% via link-building strategy, including guest posting and directory submissions.
Education
Degrees, certifications, and relevant coursework
EduPristine
Diploma, Digital Marketing
Diploma in Digital Marketing from EduPristine, completed in 2019.
D.T.S.S. College of Commerce
Bachelor of Management Studies, Management Studies
Bachelor of Management Studies degree from D.T.S.S. College of Commerce, completed in 2017.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
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