Nida Shahab

With over a decade of experience spanning content creation, digital marketing, AI-powered writing, and education, my career has been driven by a passion for communication, creativity, and technology. I began my professional journey as an English language educator, where I developed and delivered curriculum for a wide range of learners—from IELTS and TOEFL candidates to A-Level and IGCSE students. This strong foundation in language and pedagogy later evolved into a content-focused career that merges my teaching expertise with cutting-edge digital tools.

Currently, I serve as the Head of the Writers Department at YAYA Creations (Los Angeles, Remote), where I lead a global content team and manage SEO-driven content strategies, email marketing campaigns, and AI-assisted writing initiatives. I specialize in long-form B2B content, email copywriting, and conversion-optimized landing pages, often leveraging tools like Jasper, ChatGPT, Surfer SEO, Ahrefs, and Klaviyo to deliver high-impact work.

My interests lie at the intersection of content marketing, AI innovation, and educational empowerment. I’m passionate about using technology to tell compelling stories, drive business results, and create learning experiences that resonate. I'm also an advocate for continuous learning and often engage with AI tools like Midjourney, Runway, and Leonardo for image generation and creative campaigns.

Notably, I’ve built a strong portfolio of published content across platforms like Pexels, Shutterstock, and Pixabay, combining visual storytelling with writing. My technical toolkit includes Airtable, Slack, Google Workspace, Shopify, and basic HTML.

In every role, I bring strong leadership, project management, and collaboration skills. Whether working independently or managing a team, I’m focused on quality, innovation, and exceeding expectations. I’m especially excited about opportunities that allow me to merge strategic thinking with creative execution—whether in a content, marketing, or education-driven context.