Looking for a job

Natali Basheska Paskalovska

@natalibasheskapaskal

Graphic Designer at Iris London creating brand, campaign, digital and editorial work for Samsung, Visa, PayPal and Barclays.

North Macedonia

Message

What I'm looking for

I’m interested in work that challenges conventions, solves problems and brings something unexpected to the table.

At Iris London, I work across brand, campaign, digital and editorial design for international clients including Samsung, Visa, PayPal and Barclays. I also design new-business pitch presentations and visual narratives, contributing to successful pitches for McLaren, InPost, Laphroaig and WillPowders.

Alongside agency work, I lead independent projects across branding, digital and campaigns, from early concepts through creative direction and final execution. I’m exploring AI-assisted creative processes and looking for work that challenges conventions, solves problems and brings something unexpected to the table.

Experience

Work history, roles, and key accomplishments

Current

Graphic Designer

Current

Iris London

Feb 2023 - Present (3 years 8 months)

Working across brand, campaign, digital and editorial design for international clients including Samsung, Visa, PayPal and Barclays.

Design multi-channel creative assets, campaign materials, digital communications and editorial layouts, translating briefs into distinctive, brand-consistent work.

Design compelling new-business pitch presentations and visual narratives, contributing to successful

Current

Independent Creative

Current

Freelance

Jan 2020 - Present (6 years 9 months)

Leading independent projects across brand identities, visual systems, campaigns and digital experiences, from initial concepts through creative direction and final execution.

• Develop distinctive brand identities, typography, packaging and visual assets tailored to each project's character and objectives.
• Create digital experiences, campaign concepts and editorial communications with a strong

Graphic Design Instructor

IQ Online Academy

Oct 2022 - May 2023 (7 months)

As a Graphic Design Instructor, I mentored aspiring designers at the beginning of their creative careers, helping them build a strong foundation in visual communication, design principles and digital tools.

I developed course content, delivered virtual lectures and practical demonstrations, and led hands-on workshops covering the fundamentals of graphic design, creative thinking and industry-stan

Brand Designer

Ramstore Macedonia

Dec 2021 - Feb 2023 (1 year 2 months)

As a Graphic Designer at Ramstore, I developed creative solutions across a variety of retail and marketing touchpoints, including packaging, promotional campaigns, point-of-sale materials, in-store communications and digital assets.

Working closely with marketing and merchandising teams, I translated commercial objectives into clear, engaging visual communications while maintaining consistency ac

Brand Designer

Reptil Macedonia

Jan 2021 - Dec 2021 (11 months)

Reptil marked the beginning of my professional design career, where I built a strong foundation in branding, visual communication and creative execution.

Working alongside senior designers and marketing teams, I supported projects from early-stage research and concept development through to final delivery. My work included brochures, packaging, signage, digital assets and other branded communicat

Education

Degrees, certifications, and relevant coursework

Learning Graphic Design: Core Principles for Visual Design

Jan 2026

Graphic Design Foundations: Ideas, Concepts, and Form

Jan 2026

What Is Generative AI?

Jan 2026

Designing Emotion: How to Use Design to Move People

Sep 2025

Prompt Engineering: How to Talk to the AIs

Jul 2025

Creating Icons with Illustrator

Nov 2024

Google Slides Essential Training

Aug 2023

Creating Fonts with Fontself, Illustrator, and Photoshop

Oct 2023

Faculty of Mechanical Engineering at Ss.Cyril and Methodius University of Skopje

Bachelor of Engineering - BE, Industrial and Product Design

2016 - 2020

A Bachelor of Science in Industrial Design is a comprehensive undergraduate program that focuses on the creative and technical aspects of designing products for various industries. This degree combines elements of art, engineering, and business to equip students with the skills and knowledge necessary to develop innovative and functional designs.

Throughout the program, I was learning about desig