I've spent 15+ years designing experiential, exhibition, retail, and spatial environments, with a focus on trade show exhibits and branded installations.
At Happy Projects, I develop exhibits and brand activations for the U.S. market from client brief through concept, 3D modeling, visualization, and final presentation. My work includes technical packages with BeMatrix frame counts, electrical and hanging plans, graphic templates, furniture layouts, dimensions, and exploded views.
I've created retail environments, façades, custom furniture, POP displays, and branded activations for Continental Tires, Yves Saint Laurent at Palacio de Hierro, and La Vinoteca. I also develop museum and exhibition concepts, spatial layouts, visualizations, and production drawings for projects including Papalote Museo del Niño and Museo de la Luz.
I bring production-minded design to fabrication, transportation, and assembly, and have supervised onsite installations in the United States, Bahrain, and Hong Kong. Earlier at Nano Injertos, I developed brand identity, packaging, graphic content, and 2D animation.
