At FinPR Now IBMC/WebDevStudio, I designed landing pages for fintech and proprietary trading firms, focusing on trust, clarity, and conversion. I also created and maintained design systems and implemented UI designs using WordPress.
At Vertis Digital, I delivered UI/UX solutions for enterprise clients including Marina Bay Sands, NTUC MyFirstSkool, and Great Eastern Life Singapore. I led the end-to-end UI process, from research and wireframing through high-fidelity design and design system implementation.
At Coolva Technology, I designed SaaS and mobile product experiences across job platforms, ride-hailing, and election systems. I simplified key user flows and established reusable UI patterns across the products.

