At Page One Formula, I lead SEO strategy for international clients across the US and Canada. I grew a Shopify store from about 70 to 11.5K monthly organic clicks, ranking 420 keywords in the Top 3 and 5,697 overall.
I also drive GEO and AEO, growing ChatGPT-cited pages from about 53 to 1.2K. I manage GA4, GTM and Merchant Center tracking and feeds, along with link building, content strategy and client reporting.
At Xinix, I managed paid guest posting campaigns and targeted white-hat link building to improve domain authority. I also researched keywords, conducted on-site SEO audits and addressed technical issues including site speed and crawl errors.
At Concept Beans, I led SEO strategy, weekly client meetings and performance reporting as Senior SEO Specialist. Earlier, as Junior SEO, I optimized content, meta tags and URLs, and tracked keyword rankings.

