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Muhammad Ali Ismail

@muhammadaliismail

Freelance web developer building WordPress and WooCommerce sites, including a live cricket-scores platform and Shopify stores.

Pakistan

Message

I build and launch custom WordPress websites and WooCommerce stores as a freelance web developer. My work includes theme and plugin development, checkout and catalog customization, and handover.

For retail brands, I customized Shopify stores with product catalogs, theme changes, and app integrations. I also build responsive, mobile-first front ends with a focus on Core Web Vitals.

I worked on Fizshift Logistics’ full digital launch and built projects including PSL Score Live, a live cricket-scores platform, and SOVO, a Shopify store for a Pakistani mobile-accessories brand.

My client work spans retail, logistics, hospitality, and nonprofit organizations. I also handle technical and on-page SEO, site-speed optimization, and lead-generation setups.

Experience

Work history, roles, and key accomplishments

Current

Freelance Web Developer

Current

Self-Employed

Jan 2022 - Present (4 years 9 months)

Built and launched custom WordPress websites and WooCommerce stores end-to-end, including theme/plugin development, checkout and catalog customization, speed optimization, and handover. Customized Shopify stores for retail brands with product catalogs, theme tweaks, and app integrations.

WordPress WooCommerce Shopify PHP JavaScript HTML5 CSS MySQL REST APIs Git Elementor Gutenberg SEO Site Speed Optimization

Education

Degrees, certifications, and relevant coursework

Allama Iqbal Open University

Bachelor of Commerce, Commerce

Bachelor of Commerce degree from Allama Iqbal Open University, with coursework in Accounting, Business Management, Finance, and Commercial Operations.