At ELSEWEDY ELECTRIC, I lead the Group of Data Management. Previously at Banque Misr, I led the data value chain from engineering and machine-learning deployment on Cloudera to critical applications including IFRS9, FCCM, Hyperion, and SAS.
At Etisalat Misr, I managed marketing advanced analytics, using propensity and segmentation engines to support campaign performance and conversion. I also managed campaign business development activities and Big Data work to identify customer interests beyond telecom.
Earlier at Etisalat Misr, I worked across BI, analytics, and Big Data, developing predictive and descriptive models and reports to support CVM and ATL launches. My background also includes data warehousing, data integration, data quality, and analytics work in telecom and banking.

