Mirela Heralić Tabić

At Praella, a Shopify Premier Partner, I lead UI/UX design for Shopify and Shopify Plus eCommerce projects from discovery through launch. I design conversion-optimized journeys across product, collection, cart, and checkout experiences.

I've delivered full UX and visual redesigns for established brands while preserving brand equity, and created scalable design systems that support faster development and long-term growth. I work closely with developers, CRO specialists, strategy teams, and stakeholders to keep design decisions feasible, performance-aware, and aligned with business goals.

Previously, as Head of Creative at Festa Systems, I owned creative and UX direction across digital products and websites, improving complex user flows through iterative UX work. I also work independently with direct-to-consumer brands on research, wireframes, high-fidelity UI, Shopify launches, redesigns, UX audits, and handoff.

My earlier architecture career built my structured, systems-oriented approach to turning complex requirements into clear, functional solutions.